Here are some of the tangible and intangible benefits in store: 1. It sears sensory information into our brains, if not our souls.

By engaging all the senses, the experience becomes joyful and electric. The best immersive experiences invite us to play - to break free and try on different roles. “Extraordinary experiences have the following qualities: they are unexpected, emotionally charged, narrow one’s focus to the experience itself, are easy to remember, and provoke actions.” Paul Zak In this article, I reflect on the desired outcomes of this exciting new art form and the tools that enable its creation. Now, momentum gathers as we conjure what’s next: hybrid, sense-saturated experiences, where theme parks, interactive theater, digital art, and open-world gaming converge with physical and digital reality. teamLab, Floating Flower Garden Flowers and I are of the Same Root, the Garden and I are One, 2015, Interactive Kinetic Installation, Endless, Sound: Hideaki Takahashi © teamLab, courtesy of Pace Gallery. These hybrid, sense-saturated experiences and sophisticated, playable story-worlds put the audience front and center - encouraging them to create human connections and meaningful memories and to experience transformation through participation, ultimately leading to life-changing perceptual shifts that in turn create a better society.

Worlds that give them joy and excitement while encouraging them to play.Īs a passionate creator of these innovative entertainments, I am interested in crafting a new format of playable, transformative experiences that combine storytelling, world-building, performance, invisible technology, and game mechanics. What I love best about designing immersive experiences is creating magical worlds for people. Jodry will be speaking at the inaugural World Experience Summit, the first global gathering of experientialists from around the world across the Experience Economy. Here she explores the positive outcomes of immersive experiences, such as empathy, social connection, indelible memories and transformation. She leads teams in crafting innovative digital and physical experiences, fusing tech-enabled world building and immersive storytelling with a futuristic lens for clients like Capital One, Range Rover and the Red Hot Chili Peppers. Jasmin Jodry is an award-winning executive creative director. Headline image: Na’vi River Journey at Pandora in Disney World, 2023, courtesy of Walt Disney Company

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